In the midst of rapid growth, a well-known international company specializing in the retail distribution of automotive spare parts and accessories faced a major challenge: launching 89 new stores across Mexico and hiring over 1,600 employees in just 30 days.
A High-Impact Project
With more than 23 years of operations in Mexico, the company decided to take its expansion strategy to the next level. This ambitious growth plan required not only speed, but also accuracy in attracting and hiring operational talent across diverse regions.
That’s when PRODENSA stepped in as a strategic partner.
How We Did It
From the beginning, our team focused on understanding the client’s needs and the specific characteristics of each region. We conducted a thorough analysis to identify the most effective recruitment strategies and collaborated with the client to build a localized employee value proposition—tailored to each region’s demographics, culture, and labor market dynamics.
In high-demand or more complex areas, we implemented targeted solutions such as:
- Performance bonuses
- Incentives like grocery vouchers and gift cards
- Transportation support
Our goal was clear: to provide practical, attractive solutions aligned with the needs of both candidates and the business.
The Result
Thanks to a focused strategy, agile execution, and close collaboration, we achieved a 99% fulfillment rate within the established timeframe. The result not only met expectations—it exceeded them.
This project proves that with the right approach, ambitious goals can be met in record time. At PRODENSA, we connect companies with the right talent, exactly where they need it.
